Art history ads (ctd.)

June 12 2017

Video: Paramount

To promote a new 'Transformers' film, Paramount films has inserted a Transformer into painting in Dulwich Picture Gallery, and filmed the reactions of gallery goers. Ok, it's a copy of a painting, but it's well done. Some may recoil at the brazen commercialisation of a venerable UK institution. But I like the idea of surprising visitors, and prompting them to look closer at pictures, and question what they see. 

Update - Eileen Kinsella has the full story on Artnet News here

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