What is Pinterest?

May 28 2012

Image of What is Pinterest?

Picture: Pinterest/BG

I can't yet get my head around Pinterest, the online pinboarding site. But it seems to be growing into The Next Big Thing. Over at the National Trust's always-enjoyable Treasure Hunt blog, Emile de Bruijn looks at the benefits of Pinterest for museums and heritage bodies. He has noticed:

...images from this blog appearing on Pinterest. I find it fascinating to see which images (and, theferore, objects and places) are particularly popular – some get pinned and repinned numerous times.

There seems to be real mutual benefit in this: it helps museums and heritage institutions to understand what their audiences are interested in, and it helps individuals to find inspiring images and learn more about those objects and places.

Some museums have responded by creating their own Pinterest boards, for instance the Metropolitan Museum, the Art Institute of Chicago, and the British Museum. The National Trust also has an official Pinterest presence, put together by our web team and including some ‘prosumer’ content. It illustrates our multi-focused identity as a membership organisation, a nature conservation body as well as a museum authority.

My colleague Alex Hunt, who monitors external trends that might affect the National Trust, sent me a link to this post by We Are Social which analyses the profile of the American users of Pinterest: the majority of them is female and has design/art-related occupations and interests.

The image above is a screen grab of a search for 'Van Dyck'. For what it's worth, quite a few of the results are obviously not by Sir Anthony. So for now, searchers for fine art may prefer to stick to Google Images or Wikipaintings. 

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