...images from this blog appearing on Pinterest. I find it fascinating to see which images (and, theferore, objects and places) are particularly popular – some get pinned and repinned numerous times.

There seems to be real mutual benefit in this: it helps museums and heritage institutions to understand what their audiences are interested in, and it helps individuals to find inspiring images and learn more about those objects and places.

Some museums have responded by creating their own Pinterest boards, for instance the Metropolitan Museum, the Art Institute of Chicago, and the British Museum. The National Trust also has an official Pinterest presence, put together by our web team and including some ‘prosumer’ content. It illustrates our multi-focused identity as a membership organisation, a nature conservation body as well as a museum authority.

My colleague Alex Hunt, who monitors external trends that might affect the National Trust, sent me a link to this post by We Are Social which analyses the profile of the American users of Pinterest: the majority of them is female and has design/art-related occupations and interests.