The V&A loses a Schiavone, but gains a Tintoretto

January 7 2013

Image of The V&A loses a Schiavone, but gains a Tintoretto

Picture: V&A

In the latest issue of The Burlington Magazine, V&A curator Ana Debenedetti has a fascinating and impressive article showing that a painting in the collection of the V&A formerly attributed to Andrea Schiavone is in fact by Tintoretto. It was traditionally called The Embarkation of the Queen, but the subject is now shown to be St Helena embarking for the Holy Land. You can see the picture here (the V&A website still calls it a Schiavone). The Burlington article is available here to subscribers (though, incidentally, isn't it time The Burlington made its content freely available online? It is after all a charitable publication). 

Update - a reader writes:

You ask, "Isn't it time The Burlington made its content freely available online? It is after all a charitable publication." But how would the magazine cover its considerable costs if it made content available free online immediately on publication? The result would be to lose paying subscribers. The magazine's finances are already extremely tight. There is a unwarranted sense that online content should be free. Great to have things free but actually they still have to be paid for, whether through subscriptions, donations, taxation or advertising.

AHN is free! And I'd wager that my readership is about the same as The Burlington's. Though I appreciate that the content is very tabloid by comparison...

The question is, however, to what extent should a publication's mission be about accessibility and, in The Burlington's case, education - spreading the gospel, so to speak - as opposed to being a financially sound production. The Burlington essentially signalled that it could never be the latter with the establishment of a charitable foundation to supplement its income in 1986. It went from being a commercial publication to a charitably funded means of disseminating high quality art historical research. That being the case, then it seems to me that the magazine must move with the times, not to mention the reading habits of its future readers and contributors, and establish a greater online presence - one that is searchable and accessible to a far wider audience than the current £16.60 cover price allows.

Of course, publications around the world are grappling with the transition from print to online, and whether to opt for paid content from subscriptions, or free access supported by advertising and other income. Most publications that choose the former seem to die out pretty quickly. My hunch is that most of The Burlington's subscribers would continue to pay for the print edition even if the content was free online - for those that can afford it, a printed art historical image and text is always nicer than a screen. The magazine might even find that it gained subscribers by opening itself up to an online market of many millions (mind you, if The Burlington did do this - and I'm sorry to go on - it really should try and make its articles more readable for the generalist. I find some of them baffling, beginning as they often do in media res, with no attention paid to paragraphs, to say nothing of introductions and conclusions.)

Update II - a reader writes:

I couldn't agree more about Burlington - not so much the free vs. subscription argument - but rather the lack of clarity of its articles. Talking of which you used to mention the British Art Journal which, on the hand, seems far better written than Burlington, but you don't seem to have referred to it for quite some time.

The BAJ is indeed a quality read, but alas isn't as frequently published as The Burlington

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