Logos in the Fitzwilliam

March 26 2013

Image of Logos in the Fitzwilliam

Picture: BG

In 2009 the Fitzwilliam turned down an £80,000 grant from the ArtFund, because it would have meant displaying a small ArtFund logo on the label next to the painting. Daft. I was in the Fitzwilliam yesterday to film a sequence for 'Fake or Fortune?', and was pleased to see that everyone has now calmed down a bit: the ArtFund logo above is part of a prominent display to welcome the Fitzwilliam's triumphant acquisition of Poussin's Extreme Unction.

Update - a reader writes:

The Fitz wasn't being so daft about the Art Fund logo. It was a horrid luminous pink with a heart and there was no consultation, just a diktat that museums had to use it on every label instead of the text acknowledgement that had been the rule before. It really did shout in a very insensitive way when placed next to works of art. Now the logo has been simplified, the heart has gone and one is allowed to use it in black.

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