Can Beauty Save the World?

May 14 2021

Posted by Adam Busiakiewicz:

Well, it seems like the Town Council of Haut-Marne in North-eastern France believe that billboards are the best place to start.

They have commissioned a multitude of roadside billboards filled with paintings by the likes of Leonardo, Caravaggio, Van Gogh and Klimt to be plastered around towns in the region. All of them contain the name of the campaign in bold letters La beauté sauvera le monde.

How long till someone decides to graffiti them, I wonder?

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