National Gallery membership scheme?

April 1 2014

Image of National Gallery membership scheme?

Picture: NG

The National Gallery in London doesn't have a membership scheme, giving free entry to exhibitions and events, which I've always thought odd. I'd certainly sign up. Now, however, it seems they may at last be thinking about it. A reader has been asked to go to a focus group run by company looking into such schemes on the Gallery's behalf. The company's email says:

The research is taking place to help the National Gallery understand perceptions and appeal of art gallery membership schemes.

The research will comprise an informal group discussion with 5 National Gallery visitors and will last about 1 hour 30 minutes. During the session we will talk to you about various elements of art gallery membership benefits. We will give you £40 to say thank you for your time and contribution.

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