How long can the Boom last?
June 29 2014
Picture: Sotheby's
Georgina Adam has been covering the art market for publications such as the Financial Times and The Art Newspaper for decades. So her new book on the extraordinary heights of the modern and contemporary art market, and how it relates to previous art market booms is well worth a read. You can order a copy of Big Bucks – The Explosion of the Art Market in the 21st Century, here. Here in the FT she summarizes her conclusions:
Everyone wants to know whether this market is a bubble and, if so, when it will burst? This seems unlikely to happen any time soon: the sheer amount of global wealth; the massive museum-building programmes; the positioning of art as an element of the celebrity and fashion worlds, and the seductive lifestyle the art world offers are all very attractive to the super-rich.
But I like to keep in mind what the Chinese say: “Trees can’t grow as high as the sky.” All markets are cyclical; the art market has had booms and busts before, for example, during the armed conflicts of the 20th century, in the 1970s and in 1990: each time mirroring the global economy.
There are parallels between this situation and the art market in England between 1860 and 1914, “the golden age of the living painter”, according to art historian Gerald Reitlinger. It was a time of rapid economic growth thanks to the technological revolution, and new patrons of art came from these manufacturing and trading fortunes.
The sometimes scandalous lives of Pre-Raphaelite artists and their circle were well publicised; advances in printing meant that 600,000 impressions were sold of Millais’ winsome child, “Cherry Ripe”. Contemporary artists were stars: Edwin Long’s florid “The Babylonian Marriage Market” (1875) sold in 1882 for £6,615 (almost £700,000 today) – then a record for a living English painter. It was bought by Thomas Holloway, a multimillionaire from sales of ointment and medicines. The art establishment was outraged, and in Holloway’s obituary the Art Journal sniffed: “Those whose productions he acquired may possibly have to regret the inflated prices which . . . their works assumed.”
Long’s prices did collapse, along with those of many Victorian artists. The first world war and the Great Depression would end that boom.
How will today’s art stars fare in the future? Major political upheavals or financial problems inevitably have an impact on investment and the art market cannot be immune. Almost all the huge prices are, however, being made as a growing pool of ultra-rich buyers battles for a small number of brand-name works. There is a vast hinterland of good art by creators whose names will never be widely known and whose works will never achieve such heights. The overall trend of the market is upwards, historically, but not for everyone, and not always.