Sotheby's expands video platform

August 8 2016

Video: Sotheby's

Interesting news from Sotheby's (in The Art Newspaper) that they'll be making more short films about museums and important collections, from the Met in New York (as above) to Chatsworth in the UK.

Sotheby's videos are now of very high quality, and demonstrate to many museums how these things should be done. And here's the commercial imperative for doing so:

There is also a clear financial incentive for Sotheby’s to host films on its website. The auction house has seen an increase of 187% in its video views, and clients who engage with videos or other editorial content are 33% more likely to bid, according to a spokesman.

I suspect good videos can be used to have a similar effect on museum fundraising.

By the way, just a quick note to Sotheby's - please put your videos on sites like You Tube and Vimeo, not just your own website. It's much easier for people like me to promote them. If you just put them on your own site, then I'm limited to showing tiny windows like the one above...

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