How to Attract a New Generation to Old Masters

July 28 2020

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Posted by Adam Busiakiewicz:

The online platform Artsy have published this interesting article on how auction houses and dealers are trying to capture a new generation of collectors to old master paintings.

There are some encouraging observations contained within. This includes the suggestion that the spread of buyers is slowly increasing around the globe and that there are more collectors aged between 35-50 than there were a decade ago. The increasing use of social media is also highlighted, allowing sellers and buyers to connect in many more immediate ways than before. The breakdown of 'categories' also features, alongside the movement away from 'scholarly' collection building.

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