Music & Commentary at Christie's

October 7 2020

Image of Music & Commentary at Christie's

Picture: Christie's via. Facebook

Posted by Adam Busiakiewicz:

Whilst scrolling through Facebook this evening I came across a live feed of Christie's 20th Century Evening Sale.

It seems that they have introduced a few new features. This includes background music, during the climax of bidding wars, and some live commentary from staff. It feels a bit like a sporting event, which is probably what they are trying to achieve. It's rather hard to replicate the excitement of being in a saleroom. I wonder if these new features will help sell pictures?

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