Samsung Partners with the Louvre

October 15 2021

Video: Samsung

Posted by Adam Busiakiewicz:

A reader has sent across an intriguing article that the technology company Samsung has partnered with the Louvre. This partnership revolves around the rights to use 40 high-definition images of Louvre masterpieces for their new TVs called The Frame.

According to the marketing spiel:

With new artworks from the Louvre joining the collection, The Frame now boasts a catalog with over 1,600 works of art from 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS.


The Frame boasts a unique and customizable design that sets it apart from the rest. Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that reflects an individual’s personal style. The 2021 version of the lifestyle TV offers new custom options to complement every space and style, with two frame designs: modern (available in white, teak and brown) and beveled (available in white and brick red).


I'm not sure about you, but, one of the reasons I love looking at paintings, watercolours and drawings is the fact that they are not screens. Surely we have enough of these glowing pieces of glass in our lives? I'm certain that the modern world would disagree with me on this point...

Sure, we may not all be able to afford a masterpiece. But head down to your local auction house and or mid-range antique and art establishments and you're very likely to find some beautiful objects made by human hands at strikingly affordable prices.

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