Florence's Anger at Corporate Projections

January 13 2022

Image of Florence's Anger at Corporate Projections

Picture: ansa.it

Posted by Adam Busiakiewicz:

News from Florence that many citizens and officials have been left outraged after projections of corporate sponsors have been disfiguring the facades of some of the city's most famous buildings.

The projections were a part of the so-called 'F Light Festival' organised through the Palazzo Vecchio by an organisation called Muse per Natale. Public anger became particularly pronounced when photos were circulated of sponsors logos being plastered all of the Hospital of the Innocents (pictured), one of the historical and architectural highlights of the city. It turns out that many of the projections, including onto parts of the Uffizi, were never given the authority to do so.

Florence's superintendent Antonio Pessina has been quoted saying:

Monuments are not advertising posters.

Notice to "Internet Explorer" Users

You are seeing this notice because you are using Internet Explorer 6.0 (or older version). IE6 is now a deprecated browser which this website no longer supports. To view the Art History News website, you can easily do so by downloading one of the following, freely available browsers:

Once you have upgraded your browser, you can return to this page using the new application, whereupon this notice will have been replaced by the full website and its content.