“Think MySpace squared,” said the Hall’s chief executive, Craig O’Follipar. “We’re talking Yahoo! in five dimensions. Our ultimate goal is to build a framework of millennial policy hardware featuring synchronised matrix approaches, in collaboration with the world’s leading performers. We’ve already got two of G4 on board, and the other two are interested.

”The NFTs depict a dozen unforgettable moments in the venue’s storied history, including on-stage appearances from the likes of Queen Victoria, Adele and Matt Goss.

Problematic Dave, who has previously worked with brands like Iowa Special Meat and Iowa Dog Track, said the chance to collaborate with one of the world’s most renowned venues was a dream come true. “Yeah, it’s been alright,” he said.